some of the data
rapid and sustainable sales growth is achieved through an efficient and aggressive marketing funnel with a focus on Blended ROAS, CAC and LTV.
-
Ultimately, your ads need to drive revenue and there are a few key indicators that signal strong creative with the potential to scale.
-
In platform ROAS is important but is NOT the be-all end-all. Performance must be assessed holistically but when 90% of more of spend is allocated towards acquisition (which it should be) a ROAS of 3x or higher is a great sign of winning creative and scaleable content.
-
Thumb stop and CTR are often overlooked when ROAS is the main KPI but these are incredibly important when building a creative recipe that can be used to rinse/repeat and scale profitable spend quickly.
-
When AOV is 1.5 or 2x over your site average - people like what they see and where they are landing on the site. Replicate that creative style and customer journey for other categories.
some of the creative
rapid and sustainable sales growth is achieved through an efficient and aggressive marketing funnel with a focus on Blended ROAS, CAC and LTV.
BEEF FAT ON YOUR FACE MAKES YOU HOTTER
full ownership over the concept - a loud and controversial OOH campaign that hit on current cultural chords to propel the brand into the mainstream with a thought provoking message aligned with the core brand philosophy.
nourished by nature.
full brand redesign, creative direction and strategy.
Rebrand event & creative production
little trouble
cool clothes for rad kids
if you don’t love your work…what’s the point?
This one’s fun because it’s mine. I was a soon-to-be boy mom and endlessly scrolling for clothes that I wanted to buy him when i realized there really wasn’t much i liked. So right then, sitting on my couch 7 months pregnant, i decided i would give it a go and make my own. Once i designed a few things that passed the “we would buy” test, i bought the domain (which was way out of our budget) placed my first order and crossed my fingers that there were other parents out there like us who would like what I liked. Turns out…there are! everything we make is custom cut and sew (luckily i learned how to pattern make and grade in college) and made with an insane amount of love and attention to detail. if my heart was going to be walking around outside of my body, you know i had to make sure he was dripping with steez.
My goal then and now is to keep making a high quality product and find those parents.
